After a trial period of selling the Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) CBD line called Seventh Sense Botanical Therapy products, Abercrombie & Fitch (A&F) has decided to carryrcrombie.com the products in 160 stores.
“Abercrombie & Fitch understands how to connect with their target-customer, not just in the U.S. but across the globe,” said Green Growth Brands CEO, Peter Horvath. “They have incredible brand recognition in our current target markets and beyond, and we are excited at the prospect of building our partnership together.”
The expansion includes Seventh Sense’s CBD-infused body lotions, muscle balms, lip balms, and sugar scrubs, and is Green Growth Brands’ second major wholesale agreement since the passage of the Agriculture Act of 2018 in December 2018. Seventh Sense shops retail high-quality botanical therapy CBD-infused personal care and beauty products at affordable prices. The product offering includes over 100 SKUs across bath, body, face, therapeutic, and sleep categories.
Mall Takeover
Just two weeks ago, GGB said it plans to have over 70 shops at Brookfield Properties’ (BPY) shopping centers throughout the United States and that it will have approximately 280 stores by the end of the year. “Brookfield Properties operates some of the most exciting and visited malls in the country, and we are thrilled to introduce our CBD shops to their centers,” Peter Horvath, CEO of Green Growth Brands, said in a statement. Currently, there are seven GGB shops within the Brookfield Properties’ portfolio.
The first Seventh Sense shop opened in mid-February, and, since that time, GGB has continued to open its Seventh Sense shops with blistering speed. “This rapid rollout across the U.S. is truly unprecedented,” said Peter Horvath, CEO of Green Growth Brands. “We expect to open over 200 shops this year and are confident that we are building one of the largest and most valuable distribution networks for CBD.”
New CMO
This comes on the heels of the hiring of Jann Parish as Chief Marketing Officer (CMO). Parish was once the CMO of Victoria’s Secret. Prior to Victoria’s Secret, Parish was with PVH Corporation, working with global brands Calvin Klein and Tommy Hilfiger in a variety of leadership roles. While at Calvin Klein, she led the re-positioning of the Calvin Klein brand, most notably shifting the brand voice and marketing content to appeal to the millennial consumer.
“As GGB continues rapid expansion in both the CBD and MSO segments, we are delighted to be bringing Jann, a proven consumer marketing expert, onboard,” said Peter Horvath , CEO of Green Growth Brands. “Jann is a master at positioning brands to resonate with consumers. As we scale our portfolio of brands, I am confident that under her leadership we will be differentiated from the competition. We are so pleased to welcome Jann to the team.”
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